/ODAIR FALECO is a multidisciplinary artist working at the intersection of creativity, technology, and storytelling

While most creatives debate whether AI will kill or not creativity, Odair has spent the last years proving they're asking the wrong question - AI is here to empower, not replace.

With twenty years of experience as an Interaction Designer and Creative Director at global agencies like R/GA, DDB, and Accenture, he's a pioneer exploring AI-powered creative workflows that amplify rather than replace human creativity and intention.

Currently serving as President and Curator of the “Czech International AI Film Festival” and official creative partner of leading AI tools like Runway, he's not just using these technologies—he's defining and showcasing their true artistic potential. His creative work has earned mentions from Forbes and Wired, multiple international awards and honorable mentions, including a finalist at the United Nation’s AI for Good Summit in Geneva this year.

Odair's true mission lies in democratizing AI filmmaking: through “zero1cine” (the world's first curated AI movie database) and “zero1educa” (South America's pioneering online AI Film school), he's teaching the next generation to think beyond traditional creative boundaries and go beyond the lens. His unique perspective, bridging established design and phtography expertise with cutting-edge AI experimentation, offers invaluable insights into how these emerging tools will transform creative storytelling and advertising.

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